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Third party sellers are flooding Amazon’s marketplace, making up more than half of all units sold. Just last year (2017), Jeff Bezos announced this publicly.  A historical shift is among us as we witnessed over 300,000 small to medium-sized businesses were selling on the Amazon marketplace. Looking back at Amazon’s previous Prime Day (2018) we […]

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The evolution of voice technology promises to revolutionize the way customers make a purchase. The idea of hands-free shopping is quite interesting. As consumers become used to shopping with voice technology, brands are looking to leverage the same medium to share product or retailer coupons.  But is it a MAP violation? Google-Target Collaboration on Voice […]

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Interest in minimum advertised pricing (MAP) has been rising recently. Are you considering the implementation of a resale pricing policy? Perhaps you’re wondering about the legal implications too, right? Well, you might want to review the US Supreme Court’s interpretation of resale pricing law, so you have an idea about what it means for your […]

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The concept of MAP or a Minimum Advertised Price is quickly gaining popularity. In simple words, MAP is a policy laid down by a product manufacturer that forbids resellers from advertising products below a set price. You would not want to invest in a brand that has an ineffective MAP policy monitoring process, right? So […]

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As we cross over into 2018, the future of brick and mortar retail continues to plummet in the face of rising 3rd party marketplace giants. Mid 2017, CNN cited the retail think-tank Fung Global Retail & Technology, announcing retailers estimated to shut down a whopping 6,700 stores across the U.S. in 2017. For those paying […]

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One of the most frequently requested features we receive is the ability to assist in enforcement. We heard you loud and clear! After much internal discussion, a development phase, and testing, we are close to finally launching our first step into enforcement. It is our goal to launch this feature in the upcoming month, as […]

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It is important to stress that minimum advertised pricing only refers to “advertised” pricing. Retailers can sell a product at any price, regardless of agreed upon MAP. It is the advertised pricing that needs to be in compliance with your agreement. In this article, we will explore some of the methods retailers use to bend […]

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The buy box will always reign supreme on the Amazon Marketplace. In fact, we just touched on this last week in a blog post entitled, “Understanding the Buy Box and Retaining Brand Value.” The entire concept of Amazon is to rally more sellers around an individual listing with the goal to drive prices down and […]

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The Amazon experience revolves around competitive pricing and customer satisfaction. Plain and simple, it is not in Amazon’s best interest to police your brand. Amazon does not care about MAP. The sooner you accept this – the sooner you can move on from the frustration. The entire concept of Amazon is to rally more sellers […]

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In today’s fluctuating markets, more and more manufacturers face abuse involving their minimum advertised price policy. In a perfect world, minimum advertised pricing is a price floor, set by the manufacturer, that retailers will not advertise below. Unfortunately, as we know, it is common for retailers to undercut the competition to push sales. While it […]

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